Strategic positioning
for ambitious
students.
As college admissions become increasingly competitive, students need to communicate more than just their achievements. They need to articulate who they are as people—their values, perspective, and sense of purpose. And presenting those things effectively and consistently through their own writing, their online presence, and their recommendation letters requires a clear positioning strategy.
Phil Gable spent more than two decades working for New York ad agencies as a creative director and brand strategist. He has helped national and global brands like Microsoft, Capital One, Peloton, and Crunch Fitness define their voices, hone their messaging, and launch award-winning campaigns.
Today he uses that wealth of experience to help students develop personal narratives and cohesive messaging strategies so they can present themselves with authenticity, clarity, and focus.